Top Tips For Mobile Marketers

Mobile marketing is a relatively new approach, high-impact public to communicate with existing or potential. With this in mind, I thought it might be useful to write an introduction to do and not do mobile marketing. DO: Think of your target demographic: There's nothing more annoying than receiving a text message, email or letter that is completely irrelevant and in some cases insufficient. Know your audience and get information from people who can appreciate the marketing messages. NO: Getting a database of mobile numbers at random: These sources do not verify that these users are irrelevant or that mobile phones are still active. In addition, these users may also have been largely on spam by subscribers of other databases. DO: Use your channelsWAP posts linking to other Web sites, or to push people to POS (Point Of Sale), WAP sites and pay telephone reservation lines. No: Let the numbers do not have an "opt-in from: If you have a message to the mobile home or proof of the terms and conditions as other sources of data collection, large send promotional messages to these numbers . DO: think about how to measure the response: The use of unique code and add a call to action at the end of transmissions, for example. NO: Do not lose sight of the value of mobile numbers.Even running a free to enter the campaign can be of enormous value in terms of collection of numbers. all questions can be used in telemarketing and financial profile of cross-selling. DO: Send offers important: You get the best conversion of the lists of well-defined objectives . NO: Email Offers irrelevant. This is the fastest way to lose the numbers from its database of existing customers. Doing it is unclear how opting out of future emissions: all transmissions should make clear to clients as a output option of future marketing messages. This includes in detail the short code to send the stop command. DONT: Just industry gurus of trust - do extensive research: Creating your own unique strategy and messages, campaigns more friendly and innovative customers show interest. DO: Make the terms and conditions, including the prices of all campaigns clear: Make sure that at some point during the campaign that you accept the terms and publish only the prices clearly. hidden fees , and writing small customers will opt-out. DO: stay alert and be prepared to react: Check regularly to their customers, competitors and market news and change its strategy to increase its value. NO: fall in complacency at the first sign of success If something does not depend on it, try new things and make sure it is not labeled as a spammer. NO: market to minors without parental consent ': this could cause a great deal potential problems, sure to meet your target and to avoid offending existing customers.