Mobile Phones: The Amazon Dilemma Solved

When you're browsing in a bookstore, do not you ever wondered: "Is it cheaper on Amazon? If the Amazon edition they have in stock?" This is the dilemma of the Amazon last year has witnessed a new generation of websites that have arrived to help consumers to solve this problem and find the best price and availability, while on the road, for the price of a text or a phone call. The first is a U.S. site, www.ringfo.com allowing phone owners to call a phone number and enter through the telephone keypad, a code that is in the code bars of the book (International Standard Book Number or ISBN). Computer-generated voice reads the current price and reviews on amazon.com. Www.SMSprice.co.uk English site is based on SMS text messaging to communicate with consumers, this time the ISBN number is sent via SMS and the reply is sent back to the price and availability, Amazon UK site. Finally, the services provided by Australian Buymate, which returns the prices of a number of stores in Australia. These are examples of how access to the Internet, the motion information helps consumers make informed choices at the store. The reason this works, as in running services is that the timeliness of information is crucial. The consumer must know the price and availability online, while they are still shopping, wait until the next access by computer is too late if the in-store displays offer the best deal. . And 'interesting to note that these sites do not use WAP or 3G Internet, but rely on technologies that larger sections of the population are aware, text message or the U.S., where text messaging is not as widespread, the touch-tone phone. They both allow a simple interface and the number may be stored in the phone's address book for easy retrieval. These services are made possible by Amazon move to open up their data. In July 2002, Amazon has made its data available to independent developers, allowing them to query the Amazon database of their Web sites and applications. This is a classic win-win situation: independent websites can integrate additional content for their sites, while both the developer of the Amazon army (more than 140,000 according to its website) to create new ways of presenting data in Amazon the final analysis, drawing more people to the products. All this means consumers have access to new innovative services such as Ringfo and SMSprice designed to help them save money.