Operators across the globe have rolled out understated ad campaigns for mobile video.

April 4, 2004 - Research and Markets announces the addition of this new report "Mobile Video, and the first 3G services - Advertising Case Studies - 2004" to their offering. Mobile operators have spent considerably less effort marketing their mobile video services as they did with MMS. Mobile Video and the first 3G services - A case study shows how advertising operators worldwide have launched advertising campaigns for mobile video underestimated. Even the launch of 3, first in the world predominantly 3G carrier has been relatively modest. After an opening fanfare of publicity of its mobile video services in the UK, for example, 3 pulled out and began to focus on the cost of low prices and phone call cheap. Traders were at a loss about how the mobile video market, falling on the value of money as a selling point. Case study report reviews campaigns including: - 3: The Madonna of the European 3G operator - UK 3 - Italy 3, Wind and Vodafone Omnitel - A1 Austria - T-Mobile Germany - T-Mobile USA - Eurotel, Czech Republic - Globe, Philippines - Conclusion (including Vodafone, TMN and Optimus) The case studies show how operators have tried to convince consumers that mobile video is a must-have, focusing on some core advertising images . In particular, the campaigns have focused on relationships between children and parents in the scenes of friends in two different places simultaneously. Almost no mobile video advertising in a corporate environment. Compared to MMS campaigns in 2002, mobile video ads in 2003 seemed weak and meaningless. Operators have also reuse old ads MMS and converted them to mobile video campaigns, suggesting that budgetary constraints have been on the agenda. For a complete index of this report click and http://www.researchandmarkets.com/reports/54646About research and markets Ltd.Research Ltd. are Europe's largest resource for market research. R & M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R & M provide the latest forecasts on international markets and regional services, key industries, companies, new products and the latest information on market trends.For ResearchandMarkets.com, their range of reports and their value added please visit their web site at http://www.researchandmarkets.com or mailto: press@researchandmarkets.com